2024 CAUSE FOR ALARM IMPACT
Kidde Amplifies the Voices of Child House Fire Survivors to Help Families Prioritize Fire Safety.
Cause For Alarm™ is Kidde's ongoing fire and carbon monoxide safety awareness initiative addressing gaps in education and access to fire and CO safety measures. This campaign was created in response to a simple but sobering truth: a house fire or CO poisoning can happen to any family — even those who find it hard to imagine one.
Since its launch in 2022, Cause For Alarm has worked to close those gaps through smoke and CO alarm donations, educational resources, and life-saving conversations about fire and CO safety. For the third year of the campaign, Kidde turned to its most powerful messengers yet: children who have been impacted by house fires. In 2024, Kidde donated a retail value of home safety goods totaling $3,289,960.11.
Turning a Hard Truth Into a Call to Action
Candid conversations about fire safety are often dismissed, simply because many parents find it hard to imagine a fire ever happening in their home. In fact, 40% of people believe they are more likely to win the lottery or get struck by lightning than experience a home fire. The reality is far different: over 1,000 people died in house fires across North America in 2024, including children.
To break through that disconnect, Kidde introduced the "Living Jingle" — an emotional plea and call to action voiced directly by children who have been impacted by house fires. Their words are a powerful reminder that the risk of a home fire is real for everyone. The compelling stories of these young survivors are also featured in short videos on Kidde's YouTube channel, told in their own voices.
A Voice for the Cause: Jordin Sparks
To elevate the conversation around fire safety preparedness, Kidde teamed up with award-winning musician and mom, Jordin Sparks:
"Music is a powerful communication and memory tool that can spark emotions and really drive home important messages. Knowing there are young kids all over that have survived house fires inspired me to talk with my son about this topic. I admire these children for sharing their emotional stories to help empower others. I'm grateful to lend my voice as a part of Kidde's Cause For Alarm campaign with the intention that more families will prioritize fire safety, so we can help avoid the tragedies of home fires." — Jordin Sparks
"The Living Jingle highlights the profound emotional impact a house fire can have on families — and especially children. The Cause For Alarm campaign continues to shine a light on the importance of having working smoke alarms and practicing home fire safety. We hope this year's campaign inspires everyone to talk about fire safety today." — Isis Wu, President of Global Residential Fire & Safety at Kidde
Resources to Start the Conversation
Throughout the campaign, families across the U.S. and Canada were invited to visit CauseforAlarm.org to find fire safety toolkits in various languages, a children's book, and other essential resources to start life-saving conversations about fire safety at home.