Kidde, Country Music Star Craig Morgan Launch New Ad Campaign Showing Homeowners How to Stay Connected and Stay Safer from Fire When Away from Home

Oct 30, 2015

Mebane, NC

Country Music entertainer Craig Morgan and Kidde Fire Safety are encouraging families to be fire safe and stay connected to home. The televised ad campaign features the TV host, military veteran and Country Music chart-topper along with Kidde’s new RemoteLync™ Monitor and Camera, and Kidde’s Worry Free smoke and carbon monoxide alarms. Kidde, a leading manufacturer of residential fire safety products, is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).

Filmed on location with the Dickson, Tennessee Fire Department, the 30- and 15-second spots, featuring Black River Entertainment recording artist Craig Morgan, began airing on ABC television stations in New York, Los Angeles, Chicago, San Francisco, Philadelphia, Houston, Raleigh, Fresno and Nashville in connection with “The 49th Annual CMA Awards” on ABC on Nov. 4. Morgan and Kidde representatives will join national and local fire service leaders for an official “kick off” event the morning of the CMA Awards in Nashville.

“As a former first responder, I know danger can strike at any time and I want to know my family is safe whenever I leave home,” shared Morgan. “I’m glad to work with Kidde to help keep other families safe and help them find simple solutions to keep them connected to home.” In 2011, the Country Music star put his EMT training to use and rescued two children from a burning house in his home state.

“Working with Craig Morgan and the Dickson Fire Department was a great experience,” said Chris Rovenstine, vice president of marketing, Kidde. “This is our fourth year locally sponsoring the CMA Awards on ABC. Kidde’s mission, to help protect family and property from fire, directly aligns with the core values of many Country Music fans — family, home and safety. It’s a partnership that resonates and that will hopefully help save lives and keep families connected.” 

Kidde’s RemoteLync Monitor and Camera are Wi-Fi enabled devices that give homeowners simple, smart, security when they’re away from home. The plug-in monitor sends an alert upon hearing a smoke or carbon monoxide alarm and the cordless camera instantly records and sends video upon sensing motion. In addition, Kidde’s Worry-Free alarms are designed to simplify choosing the right alarm for the right location. They make up the first UL-listed comprehensive line of smoke, CO and combination alarms containing a sealed, lithium battery that lasts 10 years — eliminating low battery chirps and providing nonstop protection. 

The campaign with Morgan also includes a 30-second public service announcement focusing on simple home fire safety steps: 

1. Replace outdated smoke alarms every 10 years. Consider installing smoke alarms with a 10-year sealed-in, tamper-proof battery. 

2. Place fire extinguishers within reach on every level of your home. 

3. Install UL-listed CO alarms on each floor and near bedrooms. 

4. Create and practice an escape plan with your family.

5. Commit to being a safety hero. Staying fire safe helps keep your family safer and reduces the risk of injury and death to firefighters. 

To view the ads, visit YouTube.com/KiddeFireSafety or www.kidde.com.

Kidde Media Contact
Heather Caldwell

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