Kidde Introduces 2015 Brand Ambassador Council
March 24, 2015
Families looking to learn more about fire safety will have new – and well-known – resources thanks to Kidde Fire Safety’s 2015 Brand Ambassador Council. The council, which is in its second year, is comprised of five leading digital media brand ambassadors who kicked off their year-long program this month with a safety summit in Washington, D.C. Kidde is a part of UTC Building & Industrial Systems, which is a unit of United Technologies Corp. (NYSE: UTX)
Through the council, Kidde hopes to generate greater fire and carbon monoxide (CO) safety awareness and deepen relationships with homeowners and families through online engagement. The five 2015-2016 Kidde brand ambassadors represent the following online parenting sites, with three ambassadors returning for a second year:
• Days of a Domestic Dad (returning ambassador)
• Resourceful Mommy (returning ambassador)
• Selfish Mom (returning ambassador)
• Dad of Divas
• Love that Max
“In today’s world, homeowners and parents look to influential bloggers and social media for information and inspiration every day,” said Heather Caldwell, marketing and communications manager, Kidde Fire Safety. “Each of our ambassadors has a unique voice and engaged community. They are passionate about family safety and will help convey the importance of diligent attention to home fire and CO risks. These partnerships exemplify Kidde’s commitment to working with others to create a safer world.”
The program began in Washington, D.C., where the ambassadors met with two Kidde non-profit partners – the National Fallen Firefighters Foundation and Safe Kids Worldwide – participated in a VES (Vent, Enter, Sweep) rescue training with the Prince George’s County Fire Department that included walking through a smoke-filled building (using nontoxic smoke), and visited the Burn Center at MedStar Washington Hospital Center. The event aimed to inspire the ambassadors and provide perspective.
Families can turn to the Kidde ambassadors for information and tips through their online channels. Topics could include emergency escape planning, fire safety technology, carbon monoxide awareness and burn injury prevention. They will also highlight National Safety Month in June and Fire Prevention Week in October.
This year, Kidde added a new element to support the ambassadors’ inclusion of their family. If they want, the ambassadors’ children can serve as Kidde Kids who participate in their parents’ planned activities or supplement their parents’ efforts with offline projects, such as bringing fire safety education into the classroom
“Our ambassadors are moms and dads who often write about their families’ experiences, and the Kidde Kids program offers a way to not only involve their own children, but also show their community how to teach and engage their kids on this important topic,” Caldwell said.