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Kidde Joins Contractor Rewards Program, Giving Pros a New Way to Earn on Fire and Carbon Monoxide (CO) Safety Products

Kidde now offers rewards on over 100 qualifying products through a leading contractor loyalty platform

FEBRUARY 21, 2026 - Kidde, North America’s #1 fire safety brand* today announced it has joined Contractor Rewards, the industry’s premier loyalty and incentive platform for professional contractors. Through this partnership, contractors, builders, property managers, and other trade professionals can now earn valuable rewards points on qualifying Kidde product purchases made through wholesale distribution channels.

The program is designed to recognize and reward the professionals who install and specify Kidde products every day. With more than 100 eligible SKUs spanning smoke and CO detection, fire suppression, fire safety accessories, including escape ladders, brackets, cabinets and key safes, and more, Kidde’s participation in Contractor Rewards gives pros an easy way to earn on the Kidde products they’re already purchasing.

“For more than a century, Kidde has been a trusted partner to the professionals helping to protect homes from fire and CO,” said Tom Veltri, Vice President, Sales at Kidde, “and joining Contractor Rewards is another way we’re investing in that relationship. We are giving pros tangible value for choosing Kidde and making it even more rewarding to specify our products on every job.”

How the Program Works

Contractor Rewards makes it simple for trade professionals to start earning. The program is completely free to join, and enrollment takes just minutes at ContractorRewards.com or through the Contractor Rewards mobile app. Once enrolled, participants purchase qualifying Kidde products through their preferred wholesale distributor, then submit invoices via the website, email, or the mobile app to earn points. Points can be redeemed for thousands of reward options, including tools, jobsite gear, electronics, travel experiences, and more.

To celebrate the launch, Kidde is offering 200 bonus points to participants who submit their first qualifying purchase invoice through the program. Contractors can also combine Kidde points with rewards earned from other participating brands across the Contractor Rewards platform to unlock even greater value.

Qualifying Kidde Products

Qualifying products include smoke and fire detection devices, heat detectors, carbon monoxide and combustible gas alarms, combination smoke and CO detectors, smart alarms, portable fire extinguishers (including clean agent and foam suppression), special hazard systems, escape ladders, key safes, and water leak detectors. A full listing of eligible products and point values is available at ContractorRewards.com.

Get Started

To learn more and enroll in the Contractor Rewards Program, visit ContractorRewards.com, download the Contractor Rewards app, or call 1-877-286-7064. For more information about Kidde products, visit Kiddepro.com/rewards.

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About Kidde

Kidde, a leading manufacturer of residential smoke alarms, carbon monoxide alarms, fire extinguishers, and safety accessories, has been keeping the world a safer place for over 100 years. Kidde produced the first integrated smoke detection system a century ago and continues its legacy today by delivering advanced fire-safety technology. Kidde is a part of Kidde Global Solutions, global leader in fire and life safety solutions.  

For more information, visit kidde.com or follow @KiddeFireSafety on FacebookInstagram, and LinkedIn. For media inquiries, contact Stephanie.Berzinski@kgsolutions.com.  

About Contractor Rewards

Contractor Rewards is an innovative loyalty, acquisition, and communications platform shared by a coalition of leading building products manufacturers to promote, educate, and motivate purchases of participating brands. Operated by BI WORLDWIDE, the program is free to join and rewards trade contractors, builders, and remodelers across the United States. For more information, visit ContractorRewards.com

*Based on total household installations as of December 2023.