Black communities where the risk of fire-related
death is almost twice that of individuals of any
child dies from a home
fire and another 293
are injured from fires or burns2.
Let’s raise fire safety awareness together to help save lives. We need to take fire safety seriously – take measures to protect, prevent and prepare our families before a fire emergency ever even occurs."
The Cause For Alarm™ campaign was recently launched in the Bronx, New York, with the unveiling of a thought-provoking mural by renowned New York City-based visual artist, Cey Adams. The mural’s intention is to spread awareness, prompt conversation and ultimately inspire change in a community that has been impacted by fire safety inequity first-hand.
Participating retailers & businesses
1 New York State Department of Health. “Residential Fires Disproportionately Impact Vulnerable Populations,” https://www.cpsc.gov/Newsroom/News-Releases/2022/Learn-the-Sounds-of-Fire-Safety-to-Avoid-Danger-African-Americans-Have-the-Highest-Rate-of-Fire-Deaths-and-Injuries revised January 2014.
2 U.S. Fire Administration. “Fire and the Older Adult,” https://www.usfa.fema.gov/downloads/pdf/statistics/fa-300.pdf January 2006.
3 National Fire Protection Association. “Home Fire Victims by Age and Gender,” https://www.nfpa.org/-/media/Files/News-and-Research/Fire-statistics-and-reports/Building-and-life-safety/oshomevictims.pdf December 2021