Kidde, Country Music Star Chris Young Partner to Shine a ‘Spotlight on Fire Safety’
Mebane, NC, US -
MEBANE, N.C., Oct. 27, 2014 — Grammy nominated singer Chris Young and Kidde Fire Safety are partnering to shine a “Spotlight on Fire Safety.” The televised ad campaign features the Country Music chart-topper and highlights how Kidde’s Worry-Free sealed-battery smoke and carbon monoxide (CO) alarms help provide peace of mind and help keep consumers safe. Kidde, a leading manufacturer of residential fire safety products, is a part of UTC Building & Industrial Systems, a unit of United Technologies Corp. (NYSE: UTX).
Filmed on location with the Nashville Fire Department, the 30- and 15-second spots featuring the RCA Records Nashville recording artist will air on ABC stations in New York, Los Angeles, Chicago, San Francisco, Philadelphia, Houston, Raleigh, Fresno and Nashville beginning Oct. 27 in the weeks surrounding The 48th CMA Music Awards on ABC on Nov. 5. Young and Kidde representatives will join national and local fire service leaders for an official “kick off” the morning of The CMA Awards in Nashville.
“It really hit home for me the day we filmed the commercial when one of my best friends texted me that he had just gotten his dream job as a firefighter with the Clarksville (Tennessee) Fire Department,” said Young. “I’m glad to know I can help keep him and other firefighters safer at work with Kidde’s ‘Spotlight on Fire Safety.’”
“Working with Chris Young and the Nashville Fire Department was a great experience,” said Chris Rovenstine, vice president of marketing, Kidde. “This is our third year locally sponsoring The CMA Awards on ABC. Kidde’s mission, to help protect family and property from fire, directly aligns with the core values of many country music fans — family, home and safety. It’s a partnership that resonates and that will hopefully help save lives.”
Kidde’s Worry-Free alarms are designed to simplify choosing the right alarm for the right location. It is the first UL-listed comprehensive line of smoke, CO and combination alarms containing a sealed, lithium battery that lasts 10 years — eliminating low battery chirps and providing nonstop protection.
The campaign with Young also includes a 30-second public service announcement focusing on simple home fire safety steps:
1. Replace smoke alarms every 10 years. Consider installing smoke alarms with a 10-year sealed-in, tamper-proof battery such as Kidde’s Worry-Free alarms.
2. Place fire extinguishers within reach on every level of your home.
3. Install UL-listed CO alarms on each floor and near bedrooms.
4. Create and practice an escape plan with your family.
5. Commit to being a safety hero. Staying fire safe helps keep your family safer and reduces the risk of injury and death to firefighters.