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Cause For Alarm

Cause For Alarm is a fire safety awareness initiative addressing gaps in education and access to fire safety measures.
Safety Is Not The Same for Everyone
Everyone deserves to feel safe and protected in their homes, yet some communities are more at risk for residential fires. This is cause for alarm, and Kidde is on a mission to help protect every moment, for everyone.
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DONATE
For every alarm unit purchased at participating retailers and businesses, a $1 contribution will be made towards alarm donations to communities in need up to a total retail value of $1,000,000.
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POST
Help us spread the word about Cause for Alarm by sharing our site on social media or by posting using #CauseForAlarm.
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LEARN
Kidde is committed to providing access to education on home safety basics, product placement guides, emergency plans and more. Learn how you can protect your family.
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Affected 2X More
Fatal residential fires disproportionately affect
Black communities where the risk of fire-related
death is almost twice that of individuals of any
other race1.
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Every day, at least one
child dies from a home
fire and another 293
are injured from fires or burns2.
Elderly people are 2.5X more likely to die in a residential fire than the rest of the population3.
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As a world leader in fire safety, we want to rally everyone around this cause.
People everywhere deserve to feel safe and protected at home. That’s why Kidde created Cause For Alarm – a fire education and safety initiative addressing fire safety gaps. We’re on a mission to provide all communities with the necessary support, educational resources and product solutions needed to have a safe and healthy home.
 
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Let’s raise fire safety awareness together to help save lives. We need to take fire safety seriously – take measures to protect, prevent and prepare our families before a fire emergency ever even occurs."

Egypt Sherrod

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The Cause For Alarm™ campaign was recently launched in the Bronx, New York, with the unveiling of a thought-provoking mural by renowned New York City-based visual artist, Cey Adams. The mural’s intention is to spread awareness, prompt conversation and ultimately inspire change in a community that has been impacted by fire safety inequity first-hand.

Find out more

FIRE SAFETY RESOURCES
According to the National Fire Protection Association (NFPA), the lack of access to fire safety educational resources and websites in popular languages spoken in the U.S. contributes to the gap in fire safety. Kidde is committed to providing access to education on home safety basics, product placement guides, emergency plans and more.
CARRIER HEALTHY HOMES
Protection from smoke and carbon monoxide is just part of ensuring a safe and healthy home. Kidde is a part of Carrier and its Healthy Homes Program, which provides a suite of targeted solutions that can help improve the overall health and safety of homes and the people inside. This includes fire safety solutions from Kidde, as well as a full line of Carrier HVAC solutions that help put you in control of air quality, comfort, humidity and other factors that impact your health and wellness at home.


 
During September through November 2022, for every alarm unit purchased at participating retailers and businesses, a $1 contribution will be made towards alarm donations to communities in need up to a total retail value of $1,000,000. 
 

Participating retailers & businesses

Purchase your alarms at one of the following retailers or businesses to participate: 
 
Home Depot   Inline   Kendall Electric Company   Medler Electric Company   Rexel   Friedmans

We're working with Habitat for Humanity and the FDNY Foundation to help provide alarm donations to those that need them. 
 
Habitat for Humanity   FDNY
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Protect Your Home
Working smoke alarms double your chances of surviving a home fire. Kidde has you covered with a complete range of smoke alarms, carbon monoxide alarms and other home safety essentials.
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1 New York State Department of Health. “Residential Fires Disproportionately Impact Vulnerable Populations,” https://www.cpsc.gov/Newsroom/News-Releases/2022/Learn-the-Sounds-of-Fire-Safety-to-Avoid-Danger-African-Americans-Have-the-Highest-Rate-of-Fire-Deaths-and-Injuries revised January 2014.


2 U.S. Fire Administration. “Fire and the Older Adult,” https://www.usfa.fema.gov/downloads/pdf/statistics/fa-300.pdf January 2006.


3 National Fire Protection Association. “Home Fire Victims by Age and Gender,” https://www.nfpa.org/-/media/Files/News-and-Research/Fire-statistics-and-reports/Building-and-life-safety/oshomevictims.pdf December 2021
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Compatible with smart products
Compatible with Google Assistant and Alexa. Use voice commands to
check alarm status and connection.

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